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Riberebro presents its innovations at Alimentaria 2010

May 01, 2010

The eighteenth edition of the International Food and Beverages Exhibition was held from the 22nd to the 26th March in the Feria de Barcelona. The Riberebro Group's participation in the exhibition became the ideal space to promote the innovations which the company has launched onto the market.

At the end of last year, our Gvtarra brand presented its new line of Mushrooms. The new products were presented in Innoval, the area of the fair dedicated to innovations, where the products can be seen in an exhibition which, during this edition, had more than 62,000 visitors.

The new line of Button mushrooms and Exotic Wild Mushrooms is distributed under the brands of Gvtarra and Gvtarra Selección. This offer consists of Extra Quality Whole and Sliced Mushrooms, available in both glass jars and tins (1/4 and 1/5 Kg.). These mushrooms have been produced using an innovative process which begins with the selection of varieties from our own crops in the Spanish region of La Rioja and culminates in them being packed in their own cooking juices, which makes it possible to maintain the maximum of their healthy properties. The new G589 format for cooked pulses was also presented.

In the Fresh Produce Division, Ayecue Fresh took its button mushrooms and wild mushrooms, grown with state-of-the-art technology, to the fair. These new references, whose launching is now in full swing, are distinguished by the control required during the whole process, which rigorously maintains their environmental needs, until they are packed, in a modified atmosphere, on 200 to 500 gram trays. Their shelf life is over a week, which is outstanding for such a highly perishable product.

We introduced JA'E's most innovative references: a new presentation and an improvement on pulses in vegetable sauce, in individual portions, ready to heat and consume.

The new image and design of our Viter brand were also protagonists and, in this case, it was the presentations for the range of asparagus which stood out the most.

The Gvtarra Centenary. The slogan "100 years of flavour, 100 years of health" presided part of the Group's space in Alimentaria in a year during which we celebrate a century of its birth.

Clients and visitors were given the company's new sales folder.